BUSINESS

China’s Pet Psychics Promise to Bridge the Species Gap

Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal psychics

BUSINESS

12 Hours in the Lipstick King’s E-Commerce Empire

Amid the fervor of Singles Day, a 12-hour livestream with e-commerce luminary Li Jiaqi unveils his many talents beyond mere marketing savvy

BUSINESS

Creativity Meets Constraint: China’s Video Games Head to Overseas Markets

Chinese game developers hoping to dodge bureaucracy and make profits abroad still face problems with localization

BUSINESS

Is China’s Pet Boom Over?

Sluggish consumption and a push for animal adoption are weighing on China’s once-hot pet market

BUSINESS

How China’s Small-Town Bookstores Innovate to Survive

Benefiting from government subsidies and close-knit communities, independent bookstores try to compete and make profit in China’s smaller cities

BUSINESS

Why Are Diamonds No Longer China’s Best Friend?

As the diamond market plummets, young Chinese people are finding new alternatives to symbolize their love

BUSINESS

Welcome to China’s Most International Small Town

Despite being a small county-level city 300 kilometers from Shanghai, Yiwu has 10,000 foreign residents from over 100 countries

BUSINESS

Was China’s Love for Camping Just a Pandemic-Fueled Fad?

With Covid-19 restrictions lifted, campsites struggle to adapt to fierce competition and increased choice for travel-deprived tourists

BUSINESS

How Baijiu Reinvented Itself for Chinese Youth

China’s traditional liquor was supposed to be out of touch, but it’s proving the doubters wrong by adapting to the social media age

BUSINESS

Online Mindfulness Courses are Booming in China, But Do They Actually Work?

As meditation and mindfulness apps continue to surge in popularity, consumers struggle to get their money’s worth